Rovio Entertainment Ltd, world-leading entertainment media company and creator of the unprecedented global gaming phenomenon Angry Birds, on Friday 1 December launched a remarkable new Angry Birds campaigning website in support of the BirdLife Preventing Extinctions Programme, which locally, through Nature Seychelles, is working to save the 'critically endangered' Seychelles Paradise Flycatcher, Vev.
The new Angry Birds website encourages millions of fans to play the latest version of Angry Birds for Chrome online, to get angry about extinctions and to make a donation – providing vital help for ‘the world’s 189 angriest birds’ – those which BirdLife International classifies as Critically Endangered on the IUCN Red List.
In addition to requesting donations, the new website encourages and helps Angry Birds’ fans to find out more about the extraordinary globally threatened species the BirdLife International Partnership is taking conservation action for today. Ten of BirdLife’s flagship Preventing Extinctions projects - including the Seychelles Paradise Flycatcher - are highlighted on the website. Fans are also encouraged to stay in touch with BirdLife news and activities by becoming BirdLife Facebook Friends.
“We are delighted to support BirdLife International with this new Angry Birds initiative”, said Peter Vesterbacka – Rovio’s Mighty Eagle and CMO. “We are pleased to be in a position to help such important conservation action and anticipate our loyal fans will respond very positively to our Angry Birds call to Get Angry and Fight Back”.
“This is a very exciting opportunity for BirdLife”, said Jim Lawrence – BirdLife International’s Preventing Extinctions Programme Manager. “We are thrilled to be Angry Birds’ charity of choice and we look forward to seeing how this exciting campaign develops and our future relationship evolves”.
Angry Birds became a global gaming phenomenon soon after its launch in 2009 and rapidly became the world’s most popular application of any kind for touchscreen smartphones. Incredibly it has now been downloaded more than 500,000,000 times and continues to win new fans and break records whenever a new version is launched.
The new campaigning website launched by Angry Birds is one of several innovative BirdLife Preventing Extinctions Programme initiatives that have been developed recently, in conjunction with BirdLife Species Champions, to reach out to new audiences and raise awareness and funds for the BirdLife Partnership’s work.