Nudging Seychelles towards Sustainability
My experience in conservation has shown me that success is only possible when people’s behaviors are changed, in most cases in Seychelles in baby steps or subtle ways. Now a novel method to influence people is getting traction around the world. “Nudge” policies or inducements are designed to subtly influence behavior and are based on behavioral economics. The objective is simply to nudge people into acting in the government’s (or a company’s) interest by, for example, paying taxes on time, eating more healthily, giving up smoking or buying a product. I am convinced that the paradigm shift needed for establishing a truly sustainable society should rely on such principles.